Our Work
See What I Build. Inside and Out.
Not mockups — real platforms. Here's exactly what goes into a SolutionDG build: the service pages, area pages, cost estimator, and lead capture, walked through feature by feature.
SuperDry Basements
From a basic GoDaddy page to a full SEO platform for Macomb County waterproofing
SuperDry Basements had years of waterproofing experience and a strong referral reputation — but their online presence was a generic GoDaddy template. I built them an SEO-optimized site with 8 service pages, 15+ area pages covering Southeast Michigan, a built-in cost estimator, and instant lead alerts so every inquiry hits their inbox the moment it's sent. The new platform is built to be found on Google for waterproofing searches across Macomb, Oakland, Wayne, and St. Clair counties, and has captured 13 tracked project inquiries since April, driven by Google Ads landing on the conversion-tuned site.
Before & After: What Changed
Service pages
0 (one generic page)
8 SEO-optimized
Area pages
0
15+ cities covered
Review requests
None (rarely asked)
Sent after every job
Lead tracking
None (phone only)
Every lead logged & counted
Project inquiries
Referrals & yard signs only
13 tracked form leads since April
Cost estimator
None
Built-in (pre-qualifies leads)
Site speed
Slow GoDaddy template
Lean, server-rendered build
Lead alerts
None
Emailed instantly
Online presence
GoDaddy template
Full business platform
Before & After: The Site
SuperDry had been waterproofing basements across Southeast Michigan for years, building a strong reputation through referrals and word-of-mouth. But their GoDaddy site was a single-page template with a phone number and a few stock photos — no service pages, no area pages, no way for Google to understand what they do or where they do it. Every lead came from referrals or yard signs.
- Generic GoDaddy template — one page, no SEO, invisible on Google
- No dedicated pages for different services (waterproofing, crawl space, sump pumps, crack repair)
- No area pages — missing search traffic from 15+ cities they already serve
- No schema markup — Google had no structured data about their services
- Decades of expertise with little online presence to show for it
- No lead capture — inquiries came in by phone only, with no record and no count
- No cost estimator — every inquiry required a phone call just to get a ballpark
- No review strategy — no system to ask satisfied customers for a Google review
- Competing against companies with worse work but better websites
A full SEO website with 8 dedicated service pages, 15+ area pages across Southeast Michigan, a built-in cost estimator, online booking, and a one-tap Google review page. Built in days, owned by them, with every lead emailed instantly — plus a failsafe copy so nothing gets lost.
- 8 dedicated service pages targeting waterproofing searches across Southeast MI
- 15+ area pages covering Macomb, Oakland, Wayne, and St. Clair counties
- Built-in cost estimator that pre-qualifies leads with project details and budget range
- Full LocalBusiness, Service, and FAQPage schema markup
- Every lead emailed instantly — with a failsafe copy so no inquiry can silently vanish
- One-tap Google review page, with review requests sent to happy customers after every job
- Portfolio gallery showcasing completed waterproofing projects
- Online booking so homeowners can request an inspection without a phone call
- Workmanship warranty prominently featured as a trust signal on every page
Inside the Platform
What I Actually Built for SuperDry Basements
SEO pages, cost estimator, instant lead alerts, one-tap review page — here's a walkthrough of every feature running on SuperDry Basements's platform.
SEO Website with Service & Area Pages
8 dedicated service pages — basement waterproofing, crawl space encapsulation, sump pump installation, foundation crack repair, and more — each targeting "[service] in [city]" searches. 15+ area pages covering every city in their Southeast Michigan service territory.
Built-in Cost Estimator
Visitors choose from 6 waterproofing project types — basement waterproofing, foundation repair, crawl space encapsulation, crack injection, sump pumps, and egress windows — then answer questions about their project to get an instant ballpark price. SuperDry gets a pre-qualified lead with project details instead of a generic inquiry.
Private Client Area & Instant Lead Alerts
SuperDry has a secure, password-protected client area behind the site, and every new lead triggers an instant email alert — with a failsafe copy to SolutionDG so nothing can silently go missing. When they want photos or content updated, they send it over and we handle the rest. Shown here: the login to that private area.
Contact & Lead Capture
Every page funnels visitors to a contact form or phone call with the client's own trust signals — Insured, Workmanship Guarantee, Same-Day Response. Form submissions are emailed to SuperDry instantly — with a failsafe copy — so no lead goes unanswered.
Your Business Could Be Next
Every case study starts the same way — a service business with great work and a website that doesn't reflect it. If that sounds familiar, let's talk.
Days
From call to live system
You own it
Your site + your leads
From $249/mo
Honest tiers, no long-term contract
15-minute call. I'll show you exactly what I'd build.
Free · 2-minute audit
Find Out Where You Show Up on Google — Before Your Competitors Do
I'll check your visibility in the Google Map Pack for your trade and city, show you who's outranking you, and tell you exactly what's costing you calls. No pitch, no obligation.